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Brand identity agency based in Sydney.

Uncover Essence
Frame Vision
Speak Boldly
Engage Authentically
Drive Growth
(What we do)
Holistic brand identities that stand out, speak clearly, connect deeply, and grow purposefully through Verbal, Visual, and Voice Identity.
Verbal identity
What you say. We help you uncover purpose-driven positioning and messaging that resonates, captivates and connects.
Visual identity
How you look. We create cohesive visual systems with logo, colour, typography, and imagery that make you instantly recognizable.
Voice identity
How you sound. We shape your authentic tone, cadence and language—across every channel—to build trust and loyalty.

“Every brand, to me, is like a person, with its own uniqueness, depth and philosophy. I listen for the whispers of your essence — your values, vision and fire — and translate them into an identity that speaks before you do.”

— Irina, Creative Director

(Case Studies)

Explore the stories behind our work.

Willway — Launching a lifestyle app with a brand ready for a new market.
,
(2025)
View project
Galya Fedotova — Personal branding and product identity for a beauty professional.
,
(2025)
View project
KANGARU — Building brand awareness and identity to grow a startup community.
,
(2025)
View project
Leeners Biotech — Biotech branding designed for investor trust.
,
(2022)
View project
Bureau of Digital Products TACTIC — Repositioning a digital studio with a clear new identity.
,
(2021)
View project
All projects
(APPROACH)

From insight to amplification in four decisive phases

(01)

See — Discover what makes your brand truly matter.

Deep research to find the unique insights and growth opportunities behind your business.

(02)

Shape — Turn raw insight into a sharp identity.

Craft narrative, tone of voice, and visual principles that set you apart.

(03)

Show — Launch with clarity and confidence.

Build launch-ready assets—logo suite, guidelines, website, decks—that hit the ground running.

(04)

Amplify — Keep the momentum, build lasting equity.

Ongoing creative support and performance reviews to ensure you stay relevant and top-of-mind.

We see brands the way you see people — alive, full of potential. Our craft turns that energy into systems that win trust and grow love.
(PACKAGES)
Choose the package that matches your momentum. Wherever you are on the journey, you’ll get a complete, usable system.

Start

Solo founders, freelancers, early-stage small businesses
Includes:
• Verbal identity (basics): Core positioning statement & key messaging pillars
• Visual identity (basics): Starter logo concept, primary color palette, basic typography
• Voice identity (basics): Tone-of-voice guidelines—three example phrases

Outcome: A clear mini-brand toolkit covering the essentials of your Verbal, Visual and Voice identity
Timeline: 1–2 weeks

Grow

Small businesses with traction, ready to build a cohesive brand
Includes:
• Verbal identity: Full messaging framework—values, character, taglines
• Visual identity: Logo suite, extended color system, typography hierarchy, imagery guidelines
• Voice identity: Tone-of-voice guide with do’s & don’ts, five example scripts

Outcome: A robust Brand Identity Suite uniting your Verbal, Visual and Voice identity into one cohesive system
Timeline: 3–4 weeks

Lead

Established businesses and serious startups investing in strategic branding
Includes:
• Verbal identity: Deep-dive brand platform—mission, vision, narrative arcs, audience personas
• Visual identity: Comprehensive visual system—logo alternatives, graphic assets, application mockups
• Voice identity: Complete voice architecture—detailed guidelines, tone libraries, copy samples

Outcome: A full-scale Identity Ecosystem, seamlessly weaving together Verbal, Visual and Voice to drive long-term impact
Timeline: 5–8 weeks

Not ready ?

Book a 30-minute discovery call to learn our approach, align on goals, and see if we’re a fit.

(Email)
hello@iseenow.agency
(address)
iseenow.agency™

Ross Street, Forest Lodge, Sydney NSW
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