Leeners Biotech — Biotech branding designed for investor trust.

(Industry)
Biotechnology, Drug Development
(Services)
Verbal identity
,
Visual identity
,
Voice identity
,
Digital design
,
Presentation
,
Merch
,

(Intro)

Leeners is a biotech company developing advanced solutions in health and science. Their breakthrough work needed a brand identity that would make complex innovation approachable, credible, and future-oriented — speaking both to investors and partners, while keeping the human side of biotechnology at the core.
(WORk)

(Case study)

Challenge

The biotech sector is often seen as distant and overly technical. Leeners needed an identity that balanced scientific precision with clarity and trust — helping them stand out to stakeholders while still reflecting the depth of their research and innovation.

Solution

We designed a brand platform rooted in clarity, focus, and transformation.

  • Visual Identity: A modern logotype with geometric precision paired with a clean graphic system. The design uses gradients and modular patterns as a metaphor for molecular connections and constant progress.
  • Tone of Voice: Clear, professional, and confident — avoiding jargon, yet strong enough to communicate scientific expertise.
  • Color Palette: Cool, future-driven tones (blue, green, white) to evoke trust, health, and forward momentum.

This system ensures Leeners can communicate equally well in scientific presentations, investor decks, and public channels.

Result

Leeners’ new identity positions them as a biotech innovator with clarity and confidence. The brand now reflects both the precision of science and the accessibility of applied solutions, building trust with partners and excitement for the future of biotechnology.

No items found.

(Credits)

Creative director, strategist: Irina Chernyshenko; Brand designer: Daria Osipova; Сopywriter: Galina Evdokimova
(MORE)

Check those also

Let's chat