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The community was expanding quickly, but its identity didn’t keep up with the pace. The look and feel lacked coherence and failed to reflect the startup energy.
We explored the community’s communication style, reviewed references from startup culture, and analyzed competitors to define the right positioning.
The new identity gave Kangaru a consistent and recognizable visual language that resonates with startups and partners.
“Our community Brand identity was shaped with real depth and intention. It became a meaningful part of establishing KANGARU and took the whole community to a new level.”
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