KANGARU — Building brand awareness and identity to grow a startup community.

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(Industry)

Startup community

(Website)

https://www.kangaru.au/

(Services)

Brand strategy

Verbal identity

Visual identity

Voice identity

Communication design

Event design

Social media design

(Intro)

KANGARU is a startup community connecting founders, builders, and innovators in Australia. We created a bold and flexible identity that captures the spirit of movement, collaboration, and curiosity — turning a local network into a vibrant ecosystem for growth and exchange.

(WORk)

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(Case study)

Challenge

The community was expanding quickly, but its identity didn’t keep up with the pace. The look and feel lacked coherence and failed to reflect the startup energy.

Input

We explored the community’s communication style, reviewed references from startup culture, and analyzed competitors to define the right positioning.

Result

The new identity gave Kangaru a consistent and recognizable visual language that resonates with startups and partners.

No items found.

KANGARU — Building brand awareness and identity to grow a startup community.

(Intro)

KANGARU is a startup community connecting founders, builders, and innovators in Australia. We created a bold and flexible identity that captures the spirit of movement, collaboration, and curiosity — turning a local network into a vibrant ecosystem for growth and exchange.

(Case study)

Challenge

Input

Result

(Credits)

Creative diretor; Iina Chernyshenko Brand designer: Daria Osipova UI/UX: Alexandra Goryaeva

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