Galya Fedotova — Personal branding and product identity for a beauty professional.

Challenge

In the competitive beauty industry, personal brands often look alike — glamorous but lacking individuality. Galya Fedotova needed an identity that would highlight both her artistry and her credibility, showing her as a professional who bridges fashion, cinema, and personal beauty.

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Solution

We created a visual identity that reflects Galya’s dual nature: precise technique and creative inspiration. The logo system is clean and minimal, letting her name stand confidently as the central mark. The supporting graphic style uses elegant contrasts and subtle textures, inspired by the tools of her craft — from brush strokes to soft gradients.

Typography is modern and refined, ensuring readability across digital and packaging, while the restrained palette allows her vibrant portfolio of looks to take the spotlight. This balance communicates both trust and artistry.

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Result

The new identity positions Galya not just as a makeup artist, but as a beauty expert and founder. It creates a platform for her upcoming brush line and beauty hub, giving her brand the clarity and strength to grow into new formats while staying true to her vision.

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