Startup Branding Sydney | Brand Foundation by ISEENOW™

What the project includes

Everything included in Brand Foundation

01. Includes

• Brand platform
• Positioning direction
• Narrative direction
• Core visual identity
• Voice framework
• Landing page design direction
• Five key brand applications

02. Applications may include

• Business card
• Presentation template
• Social media templates
• Marketing material
• Landing page layout direction

03. Result

• Core brand assets for everyday use
• Consistent messaging and tone of voice
• Visual direction ready for launch or growth

timeline: 4–6 weeks

Founder-led

Led by Irina Chernyshenko in Sydney, the project begins with the ISEENOW™ Method to define the core and strategic direction. We then develop voice and visual identity together, apply the system to the agreed touchpoints, refine it with you, and prepare the final files for use.

In practice

“It was important to find the visual style that truly reflects the aesthetic and idea of my brand.”

Galya Fedotova, founder and makeup artist, was extending her work into a brush line and beauty hub. The identity work connected her experience across fashion shows, film, and private clients with her personal aesthetic, giving the next stage one clear expression.

See the case study →

Brand Foundation

A$6,000

Discuss Brand Foundation

Questions & Answers

Common questions

How are the five applications chosen?

We select the five applications together before the project begins, based on the channels and materials the business needs first.

How long does it take?

Most Brand Foundation projects take 4–6 weeks. Timing depends on feedback and the agreed applications.

Can it grow into a Brand Identity System?

Yes. The foundation is built to support further applications, guidelines, and a broader system as the business grows.

How much does startup branding cost?

Brand Foundation is A$6,000. It covers the strategic foundation, voice, core visual identity, and five agreed applications, so the brand is ready to launch, pitch, or grow.

Do I need brand strategy before a logo?

If the logo is meant to carry meaning, yes. Brand Foundation starts with the brand core and positioning, so the visual identity expresses a clear idea rather than a personal preference.

I've done a Brand Core Session. Does it count?

Yes. The Core Session findings become the starting point of Brand Foundation, so the work continues from what we have already defined instead of starting again.

Brand Foundation

Brand strategy and visual identity for startups: positioning, narrative, voice, and visuals developed from one brand core.

From idea to launch or relaunch

What the project includes

Everything included in Brand Foundation

01. Includes

02. Applications may include

03. Result

Led by Irina Chernyshenko in Sydney, the project begins with the ISEENOW™ Method to define the core and strategic direction. We then develop voice and visual identity together, apply the system to the agreed touchpoints, refine it with you, and prepare the final files for use.

In practice

“It was important to find the visual style that truly reflects the aesthetic and idea of my brand.”

Galya Fedotova, founder and makeup artist, was extending her work into a brush line and beauty hub. The identity work connected her experience across fashion shows, film, and private clients with her personal aesthetic, giving the next stage one clear expression.

Brand Foundation

A$6,000

How are the five applications chosen?

How long does it take?

Can it grow into a Brand Identity System?

How much does startup branding cost?

Do I need brand strategy before a logo?

I've done a Brand Core Session. Does it count?

See the core. Shape the system.